About Care.com 

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. 

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.

Position Overview:

As a Sr. Finance Marketing Manager at Care.com, you will play a key role in bridging the worlds of finance and marketing, driving strategic initiatives to optimize marketing investments and maximize ROI. Your expertise in financial analysis and marketing attribution will be essential in informing decision-making and shaping our marketing strategies.

Responsibilities:

• Conduct financial analysis to evaluate the effectiveness of marketing campaigns and initiatives, providing insights into ROI and performance metrics.
• Collaborate closely with Marketing and Finance teams to develop comprehensive financial models and forecasts for marketing spend and revenue impact.
• Lead marketing attribution efforts to determine the contribution of different channels and campaigns to overall revenue generation.
• Develop and implement advanced attribution models to accurately measure the impact of marketing activities on key financial metrics.
• Drive cross-functional partnerships with Marketing and Product teams to align on business objectives and optimize resource allocation.
• Prepare and present financial reports and dashboards to senior leadership, highlighting trends, opportunities, and actionable recommendations.
• Continuously monitor and analyze marketing performance, identifying areas for optimization and improvement.

Qualifications:

• Bachelor's degree in Finance, Marketing, Business Analytics, or related field.
• 5+ years of experience in financial analysis, marketing analytics, or a related analytical role.
• Strong understanding of financial principles and concepts, with experience in budgeting, forecasting, and financial modeling.
• Proficiency in statistical analysis and data visualization tools, with experience in SQL, Python, or similar technologies.
• Familiarity with marketing attribution models and techniques, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex concepts to both finance and marketing stakeholders.
• Proven track record of driving cross-functional collaboration and delivering results in a fast-paced environment.

Preferred Qualifications:

• Previous experience in a finance-focused marketing role, preferably B2C or two sided market place company
• Knowledge of marketing technologies such as Google Analytics, Adobe Analytics, or similar platforms.
• Experience with A/B testing methodologies and experiment design.

Join Our Team:

At Care.com, we are committed to fostering an inclusive and supportive work environment where every team member has the opportunity to thrive and contribute meaningfully to our mission. If you are passionate about leveraging financial insights to drive strategic decisions and make a positive impact, we invite you to apply and join us in shaping the future of care solutions.

For a list of our Perks + Benefits, click here!

Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. Care.com is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation, please reach out to talent@care.com.

Company Overview:

Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC).

Salary Range:  125,000 to 150,000

The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).