Director of eCommerce & Marketing Strategy (LifeMart)

About is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents so, we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, is the place for you.

What Your Days Will be Like:

The Director of Ecommerce & Marketing Strategy for LifeMart is responsible for merchandising the LifeMart product offering and optimizing the user experience to positively impact KPIs. This includes the ability to measure performance, gather insights, and make strategic recommendations in multiple areas including member acquisition/retention, site engagement, email marketing, and merchant performance.

The Director of Ecommerce & Marketing Strategy will work with product, marketing, and creative resources and coordinate all user experience testing and enhancements. The director will set the performance objectives and measurement criteria, and track results. The Director is expected to possess a fundamental understanding of eCommerce, product/service merchandising, usability design, and testing.

What You'll Be Working On: 

  • Lead teams in the development and execution of LifeMart marketing & merchandising strategy to improve member acquisition and drive transactions by leading a data-driven, test & learn approach to email marketing, registration flows, site merchandising, and product functionality.
  • Develop and prioritize test strategies, set performance objectives & measurement criteria, tracking & communicating results across the organization. Maintain testing history and related data. Transforms data into impactful strategic insights and recommendations to optimize the end-to-end customer journey, ultimately driving engagement and retention
  • Use web analytic and business intelligence tools including but not limited to Tableau, Google Analytics, Amplitude, MS Excel, and Evolv to provide insight and recommendations on overall product performance and help drive sound business decisions. Explore additional technology platforms to support these efforts
  • Lead and handle external vendors/technology partners as extensions of the marketing strategy team. Coordinate annual contract negotiations with said partners.

What You’ll Need to Succeed:

  • 5+ years of eCommerce and Product/Service Merchandising Experience.
  • 5+ years of Direct-to-Consumer and Subscription Marketing Experience
  • Sophisticated knowledge of digital and direct marketing channels and practices, as well as proficiencies in eCommerce merchandising and usability optimization experience.
  • Ability to demonstrate strong critical thinking and analytics skills to develop data-driven strategies and evaluate performance.
  • Deep Knowledge and understanding of customer behavior, psychology of user interface design, and web heuristics, with customer experience at the forefront.
  • Proficiency using site analytics tools (Amplitude, Google Analytics, Omniture, or other).
  • Email marketing experience including creative testing and list optimization.
  • A/B and Multivariate testing experience – Optimizely or similar experience preferred.
  • Understanding of data visualization and direct experience with utilizing BI tools (i.e. Tableau)
  • Advanced skills using Microsoft Excel
  • Self-starter with strong problem-solving abilities who can drive results both independently, as well as a part of a group.
  • Ability to influence others and champion projects to exec/senior leadership.
  • Excellent communication skills for writing reports, proposals, and presentations with proven data interpretation capabilities.
  • Detail oriented and a quick learner.

For a list of our Perks + Benefits, click here!

** supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please reach out to**


Company Overview:

Available in more than 20 countries, is the world's leading platform for finding and managing high-quality family care. is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on's industry-leading products—from child and elder care to pet care and home care. is an IAC company (NASDAQ: IAC).